Hannah Kavanagh
Media & Marketing Professional
A Bit About Me
As someone that's been working in various media spaces for over five years--both through passion projects such as my first podcast Tea For Three and brand work such as CUNY Uncut--I've always had an immense love for how the creative and the analytical work in tandem with one another, specifically in the media sphere.
As an associate broadcast producer for the Emmy-nominated shows Urban U and Shades of US on CUNY TV and a podcast producer for New Plaza Cinema, I've conducted market research to determine what Gen Z trends should be implemented into multimedia storytelling frameworks, creative workflows (pre and post-production) and marketing campaigns--boosting awareness amongst youth demographics and overall viewership.
Now, I'm strengthening those skills and expanding into the paid search realm through my experiences as a COOP Digital Marketing Fellow this past cycle, where I get to work with real clients on cultivating effective campaign strategies that will maximize growth, minimize profits, and ensure that businesses are supported both in their short-term and long-term goals. Through this hands-on holistic approach to client work, I discovered a new-found passion for working with clients in cultivating an authentic buying experience for consumers that helps to establish meaningful connections between them--and I would love to explore this passion further by pivoting towards strategy in the marketing space.
​
That being said, if you're interested in marketing, media, and communications--feel free to e-mail me at kavanagh.h104@gmail.com!
Recent Work Experience
Associate Broadcast
CUNY TV
September 2022 - present
Podcast Producer
New Plaza Cinema
October 2022 - present
Podcast Host/Producer/Editor
Tea For Three
April 2019 - May 2021
-
Established, hosted, and edited the TV station’s first student-run show CUNY Uncut (featured in the NYT), which reaches 7.3 million households in the metro area and has increased online youth viewership by 20%
-
Hired and trained the new student host of CUNY Uncut, thus turning the program into a student legacy show and increasing the show’s social media engagement by 50% on Instagram and 80% on TikTok
-
Research topics, pitch ideas, edit broadcast segments, pull and analyze industry data, share audience insights with senior producers, and implement viewership and retention strategy for two Emmy-nominated shows on the network: Urban U and Shades of US
-
Collaborate with the Head of Marketing in redeveloping a cultural film podcast series geared towards younger demographics and promoting the project through Instagram, which increased overall listenership by 25%
-
Monitor, manage, and execute the full developmental process of creating the podcast (outlines, editorial feedback, creation/implementation of outro/intro scripts, and soundtrack)
​• Produced Tea For Three episodes through utilizing my audio editing and sound mixing capabilities on Adobe Audition and Premiere
• Promoted podcast-related content on social media through running and curating the Tea For Three social media pages on both Instagram and FaceBook
• Designed the official Tea For Three logo as well as the cover art for every episode on Adobe Illustrator and Canva.
• Interviewed guests with various backgrounds, skill sets, and levels of expertise on a plethora of issues
• Coordinated guest appearances on Squadcast and Zoom
Let's Connect & Collaborate
