Hannah Kavanagh
Media & Marketing Professional
A Bit About Me
Throughout my career, I’ve always loved learning new skills and using them to help uplift my community. In college, I started the podcast Tea For Three, giving marginalized communities a voice through interviewing, editing, and creating promotional social content. From there, I expanded into broadcast journalism and post-production through my work on shows such as Shades of US, Urban U, and CUNY Uncut (which I created) for CUNY TV. While highlighting the experiences of working-class New Yorkers, I started delving into freelance video and audio work. I previously worked with small media companies such as My Friend's Basement and non-profits such as Power 4 Puerto Rico and New Plaza Cinema. Even though content creation is my passion, I wanted to flex my analytical muscles and shifted into marketing to do so.
Since then, I have worked with entertainment brands such as BET and VH1 and the healthcare brand Guardant Health - creating monthly insight and optimization reports to help companies improve brand awareness and boost their KPIs. Now having both technical editing skills and marketing know-how, I apply those domains to support small publications and media companies in content development and marketing.
As a self-starter myself, I want to help other self-starters succeed. If this sounds like you, let's collaborate and make magic happen!
Recent Work Experience
Media Planner
Merkley+Partners - Guardant Health
June 2025 - March 2026
Assistant Media Planner
Horizon Media - BET/VH1
October 2024 - June 2025
Associate Broadcast Producer
CUNY TV
September 2022 - September 2024
Podcast Producer
New Plaza Cinema
October 2022 - September 2024
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Help collect tactical performance metrics, support monthly marketing reporting, build out audience personas, and share optimization and targeting recommendations, which built client trust and increased investment YoY by 67%
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Support campaign execution by QAing creative, building and testing UTMs, updating digital asset libraries, and manage timelines and deliverables across paid social teams to ensure tactics launch on time 100% of the time
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Collaborate cross-functionally with the finance team to manage $9.9MM in campaign budgets through creating POs, sharing consolidated invoices with accounts, actualizing costs on Prisma, and assisting in reconciliation
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Work with the digital activation team to issue RFPs, evaluate proposals, develop omnichannel media plans that reflect client’s KPIs, draft decks based on partner recommendation, QA billing discrepancies, and initiate IO issuances totaling $750K+ in ad spend
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Coordinate with the analytics team to provide data sets from DCM, DV, and Innovid pulls, evaluate pacing metrics, and manage post-campaign reporting with data provided by 15+ vendors to ensure we deliver in strategy
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Established, hosted, and edited the TV station’s first student-run show CUNY Uncut (featured in the NYT), which reaches 7.3 million households in the metro area and has increased online youth viewership by 20%
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Hired and trained the new student host of CUNY Uncut, thus turning the program into a student legacy show and increasing the show’s social media engagement by 50% on Instagram and 80% on TikTok
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Research topics, pitch ideas, edit broadcast segments, pull and analyze industry data, share audience insights with senior producers, and implement viewership and retention strategy for two Emmy-nominated shows on the network: Urban U and Shades of US
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Collaborate with the Head of Marketing in redeveloping a cultural film podcast series geared towards younger demographics and promoting the project through Instagram, which increased overall listenership by 25%
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Monitor, manage, and execute the full developmental process of creating the podcast (outlines, editorial feedback, creation/implementation of outro/intro scripts, and soundtrack)
Let's Connect & Collaborate
